Yesterday, Stardock announced that they would be selling Braid at the end of March for $19.95. This price has proven to be unpopular in certain areas of the Internets, so I’ve reduced it to $14.95. Pre-orders from Stardock have not been charged yet, so if you pre-ordered at $20 you will still get the game for $15.
Some people have asked why I picked the $20 price point. The answer is, I just looked at some comparable games on the PC and saw how much they were charging. Crayon Physics Deluxe, World of Goo, and Aquaria, among many others, are all priced at $20. It seemed reasonable not to charge less for Braid than for those games.
But ultimately, I don’t care that much about the PC release price. The XBLA version was nicely profitable, and my goal with the PC release is mainly to get the game out to a wider audience. Sure, it would be nice to earn the optimal amount of money from that release — I have interesting ideas for games that I want to make in the future, and making games is very expensive, and I will probably have to hire people to help! But ultimately, I would rather have people talking about the game itself, what they like and dislike about it, than about how many American Fiat Currency Dollars it costs.
So, you’ll be able to buy Braid for $14.95. Stardock is one of two or three Windows PC-oriented download sites that I have signed with. The others haven’t made their announcements yet, but when they do, I’ll post it here.