It’s always troubled me how willing people are to accept in-game advertising. Advertising in general bothers me deeply, but whenever I try to explain the problem, I never feel satisfied with my explanation.
Perhaps a little bit of ranting makes all the difference. This week on their podcast, Jeff Roberts and Casey Muratori explained the situation very well. (Both Jeff and Casey are in the credits for Braid, for those looking for a Braid connection here).
If you are interested in the future of games, and for some reason you don’t think advertising is bad, please listen to the following excerpt:
Early in this discussion, Casey refers to Sut Jhally’s lecture “How TV Exploits its Audience”, which is available for a small fee at this link. Or, here is a Sut Jhally web site with some free clips.
If you liked this discussion, you may wish to visit: The main page for The Jeff and Casey Show, where you can download any of the episodes (28 so far!).
As a special bonus, as mentioned in the excerpt, here’s David Lynch’s opinion on the matter: