The Art of Braid, Part V.
David Hellman has posted Part V of The Art of Braid over at his blog.

This time he moves away from the Visual Art side of things and gets more into the Emotional Art territory (of course, these two territories are inseparably intertwined — how things look are a dominant factor in how you feel about them). He discusses the ways in which we make the player cry and become more socially conscious, and in the process reveals why Braid is taking so long to be released. Really we are revolutionizing the emotional landscape of the player experience in ways that mainstream games could never hope to match.
April 1st, 2008 at 2:12 pm
This is by far the best game industry related April Fool’s joke on the whole of the internet. My hat is off to you, sir.
April 1st, 2008 at 2:57 pm
If it’s indeed a joke then it’s the only one I *really* fell for today.
April 1st, 2008 at 2:58 pm
Beautiful self-parody.
April 1st, 2008 at 4:15 pm
LMAO, today really has been a good day for video game foolery, and this is the cherry on top <3
April 1st, 2008 at 6:49 pm
Wow! I was totally fooled by this all day until I read Norm’s post just now. Tthe whole thing seemed official and reminded me of a typical smashbros.com update. You got me good.
April 2nd, 2008 at 2:55 am
That was great. The line “the ways in which we make the player cry and become more socially conscious” had me confused and then laughing as I realized I’d been fooled.
April 2nd, 2008 at 6:55 am
I cried.
From laughter.
April 4th, 2008 at 4:21 pm
I had only glanced at this initially, checking back today thinking “did I read what I thought I read…?” and realizing I had been fooled. Perfect deadpan delivery in disguise as another art update.